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Home Brand Guidelines

Brand and marketing toolkit

Marketing your club is crucial for growing membership. In doing so, it’s important to remain consistent with Lions Clubs International branded materials to maintain the brand equity we’ve built over the last century. This page features all the tools you need to publicize your club’s events, updates, recruitment and more while staying true to the Lions International brand. 

Our brand guidelines

Lions clubs are completely autonomous. However, one of the reasons that members choose to join a club is because they identify with what our association stands for as a whole. Using the graphic elements, as well as the verbal tone and personality, developed by Lions Clubs International in the correct ways will ensure that all clubs are communicating clearly and effectively with a unified voice.

Brand advance kit

This kit makes it easy to promote your club with a wide range of customizable materials, including: 
• Flyers
• Email templates
• Membership documents
• Social media posts 

Share Your Story

 

Has Lions Clubs International helped you personally or helped your club serve more people in your community? Share your story with us! 
 

Share your story

Logos and Icons

The following are a list of logos and icons to be used in club marketing efforts. Please see the full brand guidelines for complete details on how to use them.

Our Brand in the World

Lions clubs are completely autonomous. However, one of the reasons that members choose to join a club is because they identify with what our association stands for as a whole. Using the graphic elements, as well as the verbal tone and personality, developed by Lions Clubs International in the correct ways will ensure that all clubs are communicating clearly and effectively with a unified voice.

See Full Guidelines