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Home Brand Guidelines

Brand and marketing toolkit

Marketing your club is crucial for growing membership. In doing so, it’s important to remain consistent with Lions Clubs International branded materials to maintain the brand equity we’ve built over the last century. This page features all the tools you need to publicize your club’s events, updates, recruitment and more while staying true to the Lions International brand. 

Our brand guidelines

Lions clubs are completely autonomous. However, one of the reasons that members choose to join a club is because they identify with what our association stands for as a whole. Correctly using the graphic elements, verbal tone and personality developed by Lions Clubs International will ensure that all clubs are communicating clearly and effectively with a unified voice.

Brand advance kit

BIGGER AND BETTER. We’ve updated our kit with more resources, more assets and more templates to guide and inspire your club's marketing efforts. Check out what’s new in our kit overview or jump right into the kit below.

Share your story


Has Lions Clubs International helped you personally or helped your club serve more people in your community? Share your story with us! 

Share your story

Public relations grants


Applying for a public relations grant can further help your club raise awareness about Lions and Lions programs in your community.     

Learn more

Brand assets and logos

Find the right tools you need to successfully market your club — from photos and videos for digital communications to Lions emblems, service icons, Leo logos and more.

Social media


Explore our international community of Lions — SMiLE ( Social Media including Lions Everywhere) — whose sole purpose is to help Lions, clubs and districts with social media through online resources and in-person trainings.

Marketing communications


Learn more about how to promote your club and get the tools you need to do it. Whether you’re a Marketing Communications Chairperson or just a Lion who wants to get the word out about your club, Lions Clubs International has resources for you.