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Kindness Matters Service Award

This prestigious award is given annually to a handful of Lions and Leo clubs for performing an outstanding service project in one of our global cause areas. Nominated at the club level, the Kindness Matters Service Award is a challenge for Lions and Leos to develop exceptionally innovative and creative service projects with the aim of leaving a positive impact in their communities. Below, you'll find more information about some of the 2019-2020 winners' service projects.

Award criteria


For clubs to be eligible, they must be in active status, have completed a service project that meets the needs of a cause area and have reported it in MyLion® or their official regional reporting system.

Use the following criteria to determine if a service project could be considered for this award. 

  • Addresses needs within Lions Clubs International and Lions Clubs International Foundation causes: diabetes, environment, vision, childhood cancer, hunger, disaster relief, youth, humanitarian
  • Demonstrates creativity and innovation
  • Achieves impact of scale and long-term sustainability
  • Elevates the Lions brand

Program overview


Check out the program overview resource to learn more about what is expected of clubs and GST Coordinators throughout the nomination process. It is highly encouraged that this document is read before submitting a nomination!

View program overview

Nomination timeline 2021-2022


For clubs to be considered, please adhere to the following timeline. These are guiding deadlines to help the nomination process at the local level. Any nominations submitted to Lions Clubs International beyond October 31 will be disqualified. 

Please note that all nominations should be submitted electronically to Lions Clubs International will not accept physical applications.

  • July 1 to October 31: Nominations are open 
  • August 15: Deadline for club service chairpersons and Leo club presidents to electronically send one nomination to the district global service team (D GST) coordinator
  • September 15: Deadline for D GST coordinator to electronically send one nomination to the multiple district (MD) GST coordinator
  • October 31: Deadline for MD GST coordinator to electronically send one nomination to Lions Clubs International
  • January: Winners are selected by the Lions Clubs International Board of Directors Service Activities Committee; winning clubs notified 
  • March: Winning clubs to receive their award from Lions Clubs International

Nomination form

Plan and report projects


To be considered for this award, planning and reporting projects is key! Use the resources below to help you succeed.

Report your service

Learn about the importance of reporting service projects and discover how to report your service with ease. 

Learn more

The service toolkit

Access a variety of resources specifically designed to help clubs carry out effective, high-impact service projects.

Learn more

Service project planners

Discover over 20 detailed service project planners, outlining ways clubs can effectively serve in one of our global cause areas. 

Learn more

Celebrate the 2019-2020 KMSA winners

After much consideration among the many innovative service projects that clubs submitted, we are excited to announce the KMSA winners for the 2019-2020 year! Below you’ll find links to more information about just a few of the winning clubs.

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