North American Membership Initiative Resources
The tools below are organized into the four North American Membership Initiative Areas of Focus, followed by marketing tools that could be used in any of the areas.
1. Rejuvenate Districts with New Clubs
Getting Started
- New Club Development guide describes the steps for starting a new club
- New Club Development webinar series recordings 1, 2, 3, 4 and the online training course in the Lions Learning Center (LLC)
- New Club Development Workshop webpage for the assistance of a New Club Consultant
- Better Communities, Changed Lives brochure
- New Club Event press release, presentation, pre-event communications and post–event communications
- Lions Clubs Interactive Map to spot locations for new clubs
- Join Together Program webpage for creating clubs with other community organizations
- Guiding Lion Program webpage to prepare Lion leaders for club support
- North American Membership Initiative Club Congratulations letter to congratulate your new clubs
- New Member Orientation webpage and video to provide a solid introduction for new members
- Contact membership@lionsclubs.org to request new club kit materials
Types of Clubs
- Traditional Lions Club webpage
- Specialty Clubs webpage
- Virtual Clubs webpage and webinar recording
- Lioness Bridge Program webpage
- Leo-Lions Club webpage
- Campus Clubs webpage
- Club Branch webpage
2. Revitalize Clubs with New Members
Getting Started
- Invite Members webpage, including the Just Ask! Guide and Membership Application
- Webinar recording on Using 21st Century Innovation to Expand Lions and Leos Membership
- 100 Recruiting Ideas
- Membership Benefits flyer and Elevator Speech exercise
- Member Growth Event webpage and presentation
- Mentoring Program webpage
Potential Members
- Young Adults webpage with recruitment tools; contact younglionstaskforce@gmail.com to request assistance from the Young Lions Task Force
- Veteran Program webpage
- Recruiting Community Influencers ideas
- New Voices Initiative webpage and I am a Lion brochure
3. Re-motivate Members with New Fellowships and Exciting Service
Service
- Club Activity Calendar, Service Impact Stories and Global Causes poster
- 100 Service Ideas list and specific service project ideas for Childhood Cancer, Diabetes, Environment, Hunger and Vision
- The Serving Safely webpage and webinar recording on Virtual Service Activities
- Service Project Planners, step-by-step guides to help your club serve in new ways
- Service Toolkit webpage, including the Community Needs Assessment, Partnerships Guide and Fundraising Guide
- Lions Advocacy webpage
- The lionsclubs.org/service-reporting webpage has all the information on why and how to report service activities
Fellowship
- Improving Club Quality webpage with links to tools including the Club Quality Initiative and Your Club Your Way guides, also the Your Club, Your Way webinar recording
- Virtual Team Building for Clubs webinar recording on ways for clubs to engage their members and socialize virtually
- Member Satisfaction guide and webinar recording on Embracing Members Today So They Will Be Serving Tomorrow
- Art of Recognition handbook
- Club Health Assessment reports and associated Action Strategies
- Club Assessment checklist
- Troubleshooting Guide for clubs and districts
4. Support District and Club Leaders
- The Lions Learning Center (LLC) offers all Lions and Leos the opportunity to learn and sharpen their knowledge of Lions fundamentals and leadership skills through online interactive courses. (Accessing the LLC) (LLC FAQs)
- Club Officer and Zone and Region Chairpersons webpage with links to eBooks and other materials for each title
- Zone Chairperson Training Materials webpage
- Regional Lions Leadership Institute materials webpage
- Webinar recordings for Running a Zoom Virtual Meeting
- Quick tips documents for Conflict Resolution, Listening and Communication, Meeting Management and Public Speaking
- Achievement Certificate template for local learning events
Marketing Resources
Lions Clubs International
- LCI Fact Sheet and Our Story
- Videos Available for download list
- Brand Guidelines document
- Logos and Emblems webpage
Publicity
- Public Relations Guide webpage and the Tell Me A Story PR webinar recording
- Webinar recordings for Getting Started on Social Media and Social Media 101
- Social Media Checklist, Post Examples and How to Share Events
- Social Media post templates for Facebook and Twitter
- Video Job Brief, Shot List and Script Sample
- Photo/Video Release
Document Templates
- Brochure – Tri-fold A4 | 8.5x11in
- Business Card – Did You Know 90x50mm | 3.5x2in
- Business Card – Visit Us 90x50mm | 3.5x2in
- Business Card – Learn More 90x50mm | 3.5x2in
- Business Card – Contact Me 90x50mm | 3.5x2in
- Document – General A4 | 8.5x11in
- Flyer – Event A4 | 8.5x11in
- Flyer – General A4 | 8.5x11in
- Flyer – Half-page A4 | 8.5x11in
- Postcard – Miss You A5 | 4x6in
- Postcard – Did You Know A5 | 4x6in
- Postcard – Visit Us A5 | 4x6in
- Postcard – Address A5 | 4x6in
Photos of Lions in Action
- Beach Cleanup
- Childhood Cancer
- Community Garden
- Diabetes
- Disaster Relief
- Education
- Hunger
- Strides Walk 1, 2, 3
- Tree Planting
Find more photos in the Photo Library
Feedback Welcome
Resource recommendations can be sent to namisupport@lionsclubs.org.
"North American Membership Initiative is not new. It's what successful Districts and DG's do. It's a TEAM doing a SWOT analysis of their District, coming together to create DISTRICT goals, supporting and holding each other accountable to those goals. It's having clear and distinct communications, letting team members do their jobs and cheering each other on."
- Pilot District 5M10 Champion Joanne Ogden
