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North American Membership Initiative


Through the North American Membership Initiative, participating districts in constitutional areas 1 and 2 developed, tested and fine-tuned the framework for a member recruitment strategy. The pilot was a success, proving it’s time to go global. 

Effective July 1, 2021, the North American Membership Initiative is officially part of the Global Membership Approach. This approach will serve as a roadmap for membership development in all eight constitutional areas. With training, resources — including this commercial aimed at recruiting new members — and support from the Global Action Team, District Governors will lead the charge to rejuvenate membership in their districts.

Global Membership Approach


North American Membership Initiative Legacy Materials

Process   Resources   Results


Zones & Clubs Pilot

This year, we are learning how to best engage our zones and clubs within the North America Membership Initiative. 

Zones & Clubs Pilot


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"North American Membership Initiative has been a great success for our district in improving our membership numbers. The process and resources are structured to allow each District the ability to tailor the program to their specific needs. With a firm commitment from our District team, we have been able to 'hit the ground running' and the results are evident."

— Pilot District 2-S1 Champion Roger Doyle

Questions about North American Membership Initiative can be sent to