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Running
Towards Recognition
In order for your Lions club
to gain recognition, it must be visible
to your community. One way to be visible
is to participate in various local events.
Prime opportunities include fundraising
activities.
The
Dahlgren Lions Club (Virginia, USA) participated
in the first ever King George County Relay
for Life last year. This year they decided
to participate again in the effort to raise
money for the American Cancer Society. Dahlgren
Lions Club president Robert Needy noted
that their community has a "strong commitment
to service" and that their club "recognizes
the need to be a visible participant in
community events like the [American Cancer
Society's] Relay for Life."
"Raising
money for the American Cancer Society is
a great cause," said Club President Needy.
"A number of our members are cancer survivors
and, sadly, some [members] have not survived."
Participating
in fundraising events shows people in the
community that your club is active and willing
to serve. It is also an opportunity to meet
people in your area who are interested in
service and may be welcome additions to
your club.
Events
such as these are often advertised in local
papers ahead of time or on community bulletin
boards. Also look to members in your club
for other event ideas and to discuss interest
in participating in these events.
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"Your Club's Web Site: A Quality PR Tool"
To download the PR seminar, "Your Club's
Web Site: A Quality PR Tool," click here
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Share Your Success
Do you have a unique publicity idea
that your club or district has used? Share
examples from your success or key learnings
with other clubs and districts. Submit your
information, clips and photographs to: Lions
Clubs International, Attn: PR Dept/PR Quick
Tips, 300 W 22nd Street, Oak Brook, Illinois,
60523-8842 USA or e-mail kkempski@lionsclubs.org,
reference in the subject line "PR Quick
Tips."
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