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News Release

Media Contact:
lcif@lionsclubs.org

New Year, New Decade, New Look for LCIF

February 22, 2010, Oak Brook, Illinois, USA – Lions Clubs International Foundation has a new look, which includes an updated logo and repositioned brand image. This refined image is compelling and helps to clearly and effectively communicate the value of the Foundation to both the external community and the Lions.

This repositioning will better define the foundation and its program, enabling both Lions and the external community to better understand and retain our messages. It also better complements the new look and messaging of LCI. This is part of a larger initiative which includes key messages, color schemes, graphics and refreshed logos.

Over the past year, LCIF has sought the input of Lions at all levels through online surveys and in-person sessions conducted at area Forums and the International Convention. The foundation hired Blue Silver, Inc. to assist with strategy, development and implementation. They previously designed the Leo logos and materials, as well as branding for the Lions Eye Health Program (LEHP) and Lions Quest. They have a strong background in development of a unified brand image and long term strategies as well as an unbiased, outside perspective.

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Lions Clubs International Foundation is the charitable arm of LionsClubs International, the largest service club organization in the worldwith more than 1.35 million members in 206 geographic areas andcountries. LCIF was ranked by a Financial Times' study as the numberone non-governmental organization with which to partner. Learn more about LCIF online at www.lcif.org.

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2010-11 Merit Award Winner Lucia Paladini (Italy)

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