The Lions Step In
As a resident of a small town in Texas, Wendy Bailey of the Crosby Lions Club sees the importance of making a real connection with the community. She maintains the Crosby Lions Club Facebook page, which has become a powerful tool for marketing the club’s efforts, spreading the word about the club’s projects, and allowing members and residents to see the results of the club’s service. Wendy updates the Facebook page on a daily basis by posting upcoming events and sharing photos on the page, as well as connecting with other local organizations on Facebook.
The Future Is Now
When the Crosby Lions helped remodel a local home, they used their Facebook page to provide information about the project, recruit volunteers, remind members and the community as the project date got closer, and share images of the results once the project was complete. The Crosby Lions also used Facebook to promote and raise money for a Super Bowl fundraiser that collected money for children’s eyeglasses.
The Crosby Lions Club Facebook page had 40 followers when Wendy joined the club. At the time of writing this piece, the Crosby Lions Club Facebook page has nearly 700 followers and continues to grow. With today’s youth heavily engaged in social media, Facebook also becomes a way to draw in younger members and let them know what the Lions club is all about.