Public relations involves all forms of communication – written, verbal and non-verbal. It includes maintaining a club Web site and distributing promotional flyers. Equally important are actions and social activities often taken for granted, such as wearing a lapel pin and marching in a parade. Good public relations – informing the community that your club built the park or collected the eyeglasses – will help foster community support. By actively promoting your club and its worthwhile activities, you'll be projecting a positive image in the community – and showing that your club is worth joining.
Interested in promoting your activities and programs? Online tools and resources are available to help. Review the online PR Guide to learn more about public relations, access sample materials and develop your communications and PR plan.
Other resources include: