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Lions Worldwide Induction Day – A Perfect Opportunity for a Strong Membership Campaign

Lions Worldwide Induction Day is a special day devoted to our new members to honor and welcome them as they join with us to fulfill our mission.

Take advantage of this unique event to organize a successful membership campaign. Following are some fun ways to motivate your members to get involved with the campaign. These are proven membership recruitment techniques used by clubs and districts worldwide.

The Challenge

Add an element of fun by challenging other Lions to recruit new members. Challenges can be made between districts, regions, zones or clubs. Each participating group simply challenges the other to meet or exceed the number of new inductees. The "loser" is committed to do something for the "winner" of the challenge, such as host a reception or assist with a project. Prizes can be creative or unusual. Announce the challenges throughout the district by ways of newsletters, announcements, e-mail, visitations and other meetings.

Recruitment Night

Ask each member to invite a potential member to a special club meeting. This meeting should feature projects and accomplishments of the club -- and let the guests get to know the other members.

Project Volunteers

Invite the public to participate in a special club project. The public will learn more about the club, and club members will learn more about the volunteers and can invite potential members to a meeting.

Member-Get-A-Member Campaign

Each member is encouraged to provide the names of potential members to the club?s membership committee. Possible new members can include colleagues, relatives, neighbors, co-workers, community leaders, corporate leaders, educators, other professionals and friends. If your club is involved with youth activities, you may find parents, youth leaders and other adults interested in community service. The committee can follow up for possible recruitment.

Club Advertising and Promotion Campaign

Some ideas for reaching out to members in the community using advertising and public relations techniques include:

• Setting up a booth at a community event
• Publicizing your activities in a local newspaper or television
• Conducting a direct mail campaign
• Designing a Web site and/or a club brochure for your club and its activities
• Developing some other type of campaign that showcases your club activities and accomplishments

Once the Campaign is Completed

Provide your district governor with the estimated number of new inductees for ordering (pdf) the special induction day commemorative certificates, signed by the international president, for the event. Invite the new inductees, as well as spouses, current members and special guests, to the ceremony. Each individual club is responsible for inviting and registering new inductees with the district governor or induction ceremony coordinator.

For more information, contact the Membership Programs and New Clubs Marketing Department.