Public relations involves all forms of communication – written, verbal and non-verbal. It includes writing news releases and distributing promotional flyers. Equally important are actions often taken for granted, such as wearing a Lions lapel pin and marching in a parade.
Good public relations – informing the community that your club built the park, conducted the vision screening or collected the eyeglasses – will help foster community support. Public relations can even support your club's membership efforts. People want to belong to a successful and reliable organization. By actively promoting your club and its worthwhile activities, you'll be projecting a positive image in the community – and showing that your club is worth joining.
Please use the following tools and information to spread the word about your club – and tell people about the good work you're doing in your community.
For a comprehensive public relations overview, download our Club Public Relations Chairperson's Guide (PR710). Or contact us today.
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