Create a media list by compiling the names of newspapers, radio and television stations in your area, along with mailing and e-mail addresses and telephone numbers. Call each media outlet to determine the editors or reporters to whom you should send information about Lions activities. Verify the spelling of names and ask about deadlines. Also ask how they want to receive information, such as by e-mail, mail or fax. In general, information should be sent to the following:
General assignment editor at small daily or weekly newspapers
Community events reporter at large daily newspapers
News and/or public service director at radio and television stations
Every Lions news story will not be published or broadcast. Local newspaper editors and the news director of a radio or television station decide which stories will be printed or broadcast each day.
Be persistent. Continue to look for good stories and angles that make Lions stories newsworthy.
