Essentials
Review the "Club Public Relations Chairperson's Guide" (PR710) and "District Public Relations Chairperson's Guide" (PR730) for information and samples for developing your PR plan and communications.

Also, take the Public Relations Course offered through the Lions Learning Center. It is an excellent interactive program to assist in developing your public relations skills.

PR Tools & Resources

• Review the calendar of events for upcoming programs to promote locally.
• Customize sample news releases for Lions activities and programs. The fill-in-the-blank templates provide direction for the release content, layout and length. Localize and submit the release to the media for your next Lions event.
• Create your own club fact sheet using the online template, or use it as a guideline to create a district or multiple district fact sheet. Keep it up-to-date and distribute it with all media material. The club fact sheet is also useful to distribute at club and community events to members and prospective members.
• Show audiovisual presentations at upcoming meetings or events. Many are available for Lions and non-Lions audiences.
• Distribute public service announcements (PSAs) available for television and radio.
• Utilize brochure paper, print ads and billboard artwork to promote Lions in your community.
• Create a club Web site to promote upcoming events and attract prospective members. 
• Check Public Relations Support for Clubs and Districts to find other resources

Communications
Lions Clubs International provides a variety of member communications and valuable tools for assisting Lions public relations initiatives. Online communications include: