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This Lions year marks a renewed emphasis on member retention with the President's Retention Campaign, spearheaded by International President Mahendra Amarasuriya. It's a strong campaign built for you, the club president. The campaign faces the four most common threats to good retention, provides field-proven answers and includes recognition for club presidents who face the membership retention challenge.
Why Members Drop
We've all seen lists of reasons given by members who leave their clubs. Member feedback often points to the same four reasons for a membership drop including not working together, poor meeting quality, the formation of harmful club dynamics, and lack of involvement. The following publications address each of the four most common reasons for a membership drop.
Working Together: Dwelling on differences can lead to poor communication and unsatisfied members. This new clinic has been created to address the retention challenges that most directly affect the ability of a club to form a productive, cohesive group.
Focus on Working Together-
Lengthy/Boring Meetings: Always one of the chief reasons given for leaving a club. Interesting and productive meetings are very important to the efficient functioning of your club. They are also important to your members. Planning and running effective meetings that follow a well prepared agenda will help accomplish this.
Focus on Meetings -
Club Politics/Cliques: Are politics getting in the way of club business? Member feedback indicates that too often club politics do get in the way. Do cliques within the club snub new members, making it difficult for them to feel a part of the group? Breaking down the cliques and politics will make your club environment welcoming and productive. All members will feel more interested and involved.
Focus on Club Dynamics -
Lack of Involvement: Once your club inducts new members, be sure to engage them in activities that interest them and allow them to take on leadership roles. Members who see they play an active, important part in the club are far less likely to drop out.
Focus on Involvement -
Retention is an ongoing team effort, led by you, the club president. Keeping your club efficient, productive, and meaningful to your members will result in many benefits:
- a club that is a vital, respected part of your community
- the ability to help people in need locally, and globally
- a club that offers personal and professional growth opportunities for members
For More Information
For additional information on the President's Retention Campaign, contact the Membership Operations Department at (630) 571-5466 x 340; by fax at (630) 571-1691; or by e-mail: retention@lionsclubs.org.
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