Reinvent Yourself as a Social Media Star
I made my living selling homes. To be a success–and business was brisk for me–you had to use all the tools at your disposal. Newspaper ads in particular helped showcase homes and attract buyers. That was then. Today, as I am sure you know, the Internet is crucial to the real estate business. The point is that you have to adapt or wither and die.
Lions clubs don’t sell a product, of course. But we do have to sell ourselves in the marketplace of perception, visibility and viability. Lions don’t have to be hip. But we need to be out there–on the web, Facebook, Twitter and so forth.
Sometimes the smartest, most capable people fall behind the pack because of an inability to adapt and be flexible. “I think there is a world market for maybe five computers,” Thomas Watson, chairman of IBM, famously said in 1943. “Who the heck wants to hear actors talk?” said H. M. Warner of Warner Brothers in 1927.
“We don't like their sound and guitar music is on the way out,” according to the Decca Recording Co. in rejecting the Beatles in 1962.
Well, conversely in 2014 you don’t have to be a genius to promote Lions and in so doing add members, especially younger members, draw more people to events and improve club morale, communications and attendance. Read this month’s LION Magazine and discover 25 simple steps to get the most out of social media.
I’m a convert myself to social media. I’ve been on this green earth for a number of years now and had to relearn my ways of doing things. I now write a blog for the LCI website, share photos on my Facebook page and watch funny and informative Lions videos on YouTube. I dreamt of a new Barry, one who was in tune with the times. Follow Your Dream. Reach for the sky and zoom through cyberspace. You’ll enjoy the ride, and your club will shine like a shooting star.
Barry J. Palmer
Your Lions Clubs International President
Lions Clubs International
300 W. 22nd Street, Oak Brook, IL 60523-8842