A Can’t-Fail Plan to Add Members
I write this fresh off the international convention in Toronto, and it’s hard to appreciate how fun and exciting a convention is unless you are there. Some 15,000 Lions packed the Air Canada Centre. They roared with gusto when I and other speakers rhetorically asked “Can we do it?” or “Are we up to the challenge?” The power of a crowd, of a group of people with a shared purpose, is inspiring. I am confident each Lion at the convention is now willing and able to serve more capably and enthusiastically.
But what if we could rouse the same level of commitment in each of our 1.35 million members? What could we accomplish if each Lion resolved to Strengthen the Pride by simply asking one person to join their club? Imagine the huge impact that would have on membership growth and the amount of service we can provide.
Often when I ask someone, “Why aren't you a Lion?” the response is “I've never been asked.” The beauty of our association is everyone can be a Lion. You don’t need to be a rocket scientist. You don’t need a college degree. You don’t need to be wealthy. You don’t need to have a certain body type. The single most important trait in being a Lion is the desire to serve others. Surely, we all know plenty of people who fit that bill.
October is New Membership Growth Month, and I’d like your club to set a goal of adding at least one new member. New members bring fresh ideas, keep clubs healthy and increase your club’s ability to serve. When Lions sponsor and report a new member in October, they’ll receive a Membership Growth Award Pin. If your club adds new members in both October and April, it will receive a Membership Growth Award Banner Patch.
Sure, it’s not always easy to approach someone, knowing they could say no. But as Mark Zuckerberg, the founder of Facebook, said, “The biggest risk is not taking any risk. In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” So ask away and pave the way for a future of new and expanded service.